ABOUT PUBLIC RELATIONS INTERNSHIPS ABROAD
In the vibrant world of public relations, an international internship offers interns the opportunity to learn how professionals work, whether in public relations agencies or in the publicity departments of larger companies. World Endeavors International Public Relations interns may help organize publicity events and training sessions, or they may work on consulting or polling projects. Some interns assist with projects that involve analyzing competitors, contacting journalists to pitch stories and ideas, researching or writing press releases, or providing administrative support to a project team.
IN THE SPOTLIGHT: PUBLIC RELATIONS ABROAD
Public relations is about creating and maintaining relationships between businesses and customers. PR professionals strive to foster a trust or loyalty in a brand and this requires a deeper understanding of customer motivations and perceptions. World Endeavors Public Relations interns have the unique opportunity to see how public relations practitioners carry out their projects in different cultural contexts. International interns learn how to adapt to unfamiliar circumstances, develop relationships with new coworkers and clients, and communicate across cultural differences—all vital skills for working in public relations. From an employability standpoint, those with international internship experience also have an advantage when seeking to work for companies with a global presence.
Public relations work is all about communication, so interns will need to have strong written and spoken communication skills. For a successful experience, interns should also be self-motivated, comfortable working independently and in teams, and able to think creatively about publicity projects. Depending on the internship placement, interns may need to work some unconventional hours.